Troubled chain Aeropostale is sending mixed messages at its Westfield Montgomery Mall storefront in Bethesda. Going-out-of-business-style signs screaming “Everything must go!!” and, “Entire store 70% off,” share equal billing with another sign, which promises an “all new Aeropostale” in January 2017, and a reassurance that “this isn’t goodbye.”
The chain filed for Chapter 11 bankruptcy in May, and even shuttered its flagship Times Square store at that time. A recent rent deal has allowed the chain to keep open more stores than originally expected. I found that these exact same signs are on another store in Syracuse, New York. At the same time, unlucky locations like Pearland, Texas are still on track to close.
Meanwhile, construction of the Menchie’s frozen yogurt kiosk at the mall looks just about finished. Let’s hope they can get open in time for the limited-edition holiday cup, spoon, and Egg Nog yogurt flavor. The kiosk is located right outside of Build-A-Bear on Level 1.